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Let me ask you a few questions. When you first open up your email inbox, do you instantly know which messages to delete? If so, how do you know which ones belong in the trash? Well, if you’re like me, as soon as you go to your inbox you check each email’s subject line, that is if you don’t recognize who it’s from right off the bat.
Here are 5 tips for writing dating emails to get noticed online. your email if you write something fun, smart, or unusual in your subject line.
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Somewhere along the way Cupid stopped shooting arrows and started sending emails. For nearly a quarter of a century, people have turned to the internet to find love through websites and since through dating apps. While most users interact with brands like Tinder , Hinge , and Coffee Meets Bagel through their mobile apps, the user experience these dating apps provide would not be complete without their unique triggered email programs, respectively.
Do you completely miss out on these match opportunities? Lucky for singles everywhere, Tinder sends out triggered email messages when users are matched. These app-generated emails lead users directly back to the app itself, creating a seamless full-circle customer experience. In addition to the new design, Hinge also recommends users to one another based on their algorithm and user data.
Accordingly, when one of these recommendations is created Hinge sends an app-generated email notification:. Coffee Meets Bagel creates a curated experience by offering a finite amount of potential matches which they call Bagels for users to consider once a day. Each day at noon, Coffee Meets Bagel sends out a push notification paired with a triggered email to remind users to check their Bagels. The body of each email, however, is identical and reminds users about the necessary urgency of checking their Bagels each day.
The gamified nature of the app and corresponding frequency of their app-generated emails encourages users to build a daily ritual around checking the app— something I might add that can be hard to do discreetly at work…? While Tinder, Hinge, and Coffee Meets Bagel are certainly not the only dating apps out there communicating with customers via triggered emails, their three different spins on the technology show the importance of app-generated email within the dating space.
When it comes to a new match, a promising recommendation, or a potentially great first date, scouting singles deserve encouraging and timely notifications.
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